Africa
Africa’s transformation: A continent ready for economic growth
Population and economic dynamics in Africa
With around 1.56 billion people today and an estimated 2.02 billion by 2040, the continent offers scale matched by few global markets. The level of urbanisation across Africa is projected to grow from 57% in 2025 to 62% in 2040, with an estimated 17 megacities inhabited by more than 10 million people by 2050. Growth of this size highlights the giant wave of urban transformation that is sweeping through the continent but also signals potential challenges via strained infrastructure and services, if their development does not maintain pace with population growth.
The economic fundamentals support this demographic story, with a total forecast GDP of $2.8 trillion by 2025’s end, up from $2.3 trillion in 2023. This growth spans multiple sectors, from digital services to mineral extraction, creating diversified investment prospects.
For Manufacturers and Brands
Sales
Our sales team negotiates with buyers on the retail/wholesale side in Africa, whilst ensuring attractive shelf placement and the perfect handling of the order and reorder process.
In what’s known as two-tier trading, the strong field team of our sales force negotiates directly with the respective stores or wholesalers.
Marketing
Our experienced marketing team has a keen sense of trends and regularly analyses market environments and consumer insights of the products managed by JCG Traders Africa in order to place them perfectly at the POS. If required, we not only develop customised trade marketing strategies including pricing and communication measures such as multimedia campaigns or promotions, but we also design completely new products or product diversifications. This includes packaging, communication, and presentation on the shelf.
Economic growth in Africa and intra-African trade are on a fast track, spurred by an alignment of critical factors and initiatives never seen before.
One factor is pure demographics. Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. The continent’s population is expected to double to 2.5 billion by 2050, adding 800 million people to the workforce, according to a recent McKinsey study. Africa is also the fastest-urbanising place on earth, with more than 500 million people expected to leave the countryside for its cities in the next 20 years.
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Take the next step towards success with Us in Africa. Contact us today to explore how our services can benefit your business.